MAKERTING, BRANDING AND EFFECTIVE COMMUNICATION by Prof Ronel Rensburg.
GAINING A COMPETITIVE EDGE by Dr. Nisha Sewdass
She is a very good and friendly speaker. She elaborated on the way in which we could analyse and discover the libraries competitive edge. The following topics were discussed:
In this session the concepts corporate marketing, branding and communication was discussed. Ronel indicated how important it is for a library to brand itself and communicate its products and services to the organisation. To me this was more relevant to corporate industries or the overall university. I believe that the library can only market itself using good client service and the by showing its users how they can help them better complete the assignments and research.
GAINING A COMPETITIVE EDGE by Dr. Nisha Sewdass
She is a very good and friendly speaker. She elaborated on the way in which we could analyse and discover the libraries competitive edge. The following topics were discussed:
• What is Competitive intelligence?
• The intelligence cycle
• Value of CI for organisations
• How companies compete
• Competition in the Service Sector
• Gaining a competitive edge
• Competitive strategies for the LIS
This is important for libraries to know analyse themselves and find out exactly who they are and what they are good at. This was very useful session for me because I will be able to propose this in the management committee in our library as a basis for our strategic plan and discovering the value of the library in the university.
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